Four people linking fists wearing green Actively Caring for People wristbands, symbolizing kindness and unity.

Where behavioral science meets real-world safety.

Led by Dr. Krista S. Geller, GellerAC4P helps organizations create cultures of care, accountability, and psychological safety - where people look out for one another, not because they have to, but because they want to.

Rooted in research.
Proven in practice.

The Actively Caring for People (AC4P™) approach draws on over 50 years of behavioral science, developed at Virginia Tech and carried forward by Dr. Krista Geller into today’s workplaces. It’s not just a program - it’s a mindset shift that transforms how teams lead, communicate, and care.

Meet Dr. Krista Geller.

Krista has spent her life immersed in the science of human behavior - from growing up as a subject in her father’s psychology lab, to leading safety culture transformations for global companies.

As President of GellerAC4P and a Safety Director at Kiewit, Krista brings a unique mix of academic insight and jobsite experience to help teams lead with care, act with purpose, and work with meaning.

Dr. Krista Geller speaking on stage at a conference, gesturing to the audience with the U.S. flag in the background.

Behavioral science made practical.

We tailor strategies and tools that move your culture from compliance to connection.

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    Keynote Presentations

    Inspire action and leadership with evidence-based insights.

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    Safety Culture Assessments

    Evaluate the systems, behaviors, and culture shaping your jobsite.

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  • Blue gear icon with a yellow warning triangle and exclamation mark inside, representing an alert or caution in a technical or system setting.

    Leadership Coaching & Team Workshops

    Equip leaders with tools to model care and accountability.

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    Behavior-Based Safety Training

    Reinforce the everyday actions that keep people safe.

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Trusted by teams across North America.

From construction and energy to education and nonprofit, we’ve helped organizations like Kiewit, Shell, Bechtel, BP, and the Boys & Girls Clubs of America build cultures where people look out for each other.

Why it works:

When people feel cared for, they care more. Our approach blends science, coaching, and culture change to build safer workplaces - where accountability is shared and communication is real.

“Backed by decades of research. Powered by people who care.”

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Let’s build a culture where people feel safe, seen, and supported.

gellerac4p@gmail.com

Whether you need a keynote speaker, a site-wide assessment, or leadership coaching - we’re here to help. Let’s talk.